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Print advice

Preparing a postal mailing

A postal mailing combines a message, printed material and shipping. Define whom you want to reach and what the recipient can do after reading it. Then gather the print file, addresses and practical arrangements. An email campaign is a different service and does not use a postal address as its destination.

Choose the format and processing

A letter in an envelope suits more detailed or personal communication. An addressed postcard presents the message without an envelope. Use the specific product page to choose size, printing, quantity and processing. For door-to-door distribution without individual recipient addresses, look at print distribution; it is a different job from an addressed mailing.

Organise your address file

The addressed products describe supplying Excel, CSV or TXT files with clear column headings. Keep name, street, house number, postcode, town and country recognisably separate. Put headings in the first row and avoid blank rows or merged cells. Check duplicate and incomplete addresses yourself. Supply a reference, language or segment in a separate column when the job needs it.

Coordinate the design and address area

Supply the PDF according to the chosen letter or postcard specifications. On postcards, leave enough space for addressing, postage and processing and keep essential messages out of that area. Note which information stays fixed and which changes by recipient. Discuss a personalisation example if you are unsure how the design and address file should connect.

Discuss timing and costs in advance

State the preferred shipping period and make sure the print file, address file and quantities agree. Checks and processing take time; a preferred arrival date is not an automatic delivery guarantee. Product pages show postage separately from printing and processing. Ask for advice about unusual contents, several documents or nonstandard quantities so the quotation and production cover the complete job.

Relevant products and further information

See current options and file specifications on the product pages.

  • View direct-mail products
  • Letters in envelopes
  • Addressed postcards
  • Door-to-door distribution
  • Discuss your mailing
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